What role does storytelling play in the future of agriculture? In this episode of The Land Ledger, Brian Kearney welcomes Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, for a conversation about the art and science of ag marketing. From his roots on a Kansas family farm to a career in journalism and ag tech, Jeff shares how storytelling, research, and branding can help farmers stay competitive, connect with landowners, and shape the future of the industry.

Find show notes and resources here: https://tinyurl.com/4ayasrsf