Find product. Build website. Launch ads.

That's the consensus most marketers have on how to build a DTC brand - but there's more than one way to skin a cat, as the saying goes...

This was also the advice that nearly bankrupted FireCreek snacks before Dustin Riechmann and founder Ryan Hansen took a very different approach - podcasting and partnerships.

Topics covered:

• Dustin's backstory
• Why he quit the 9-5
• How his FireCreek journey began
• The power of toe 2 toe marketing
• Discovering podcasting in lockdown
• Why podcasting can work for DTC brands
• How to identify the podcasts for you brand
• How to get featured on those podcasts
• The future for FireCreeck snacks and exit strategy

FIRECREEK SNACKS:
www.firecreeksnacks.com/
www.linkedin.com/in/dustinriechmann/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

Triple Whale Discount: Alpha