INTRO:

Quantity-for-quality is the name of the game in 2025. In this snack-size minisode, Chelsea and Jo explain why one deeply researched pillar asset every other month (anchored in first-party SME insight, of course) beats four thin blogs a week. You’ll learn where AI supercharges the workflow (pattern finding, repurposing) and where only human nuance will do.

EPISODE HIGHLIGHTS:

00:00│Why “publish more” is dead

01:30│Information gain is the name of the game

03:15│SMEs: Your army of influencers

06:09 | Our AI-powered SME interview process

08:10 | The right inputs for successful content

CONNECT WITH US:

• LinkedIn: linkedin.com/company/weidert-group/

• Instagram: instagram.com/weidertgroup/
• Facebook: facebook.com/weidertgroup
• X: x.com/WeidertGroup
• YouTube: youtube.com/@Weidert
• Website: weidert.com/changeoverpodcast

CONNECT WITH OUR HOST AND GUEST:

• Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/
• Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.