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Ep. 25 - Larry Walsh & Paul Yantus: Volume Rebates vs. Value Rebates
Volume rebates? Volume incentives? Value rebates? What was staged as a debate between two previous guests, Larry Walsh of 2112 Group and Paul Yantus from 360insights, ends up being a workshopping of a critical shift that needs to happen in channel marketing.
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By 360insightsVolume rebates? Volume incentives? Value rebates? What was staged as a debate between two previous guests, Larry Walsh of 2112 Group and Paul Yantus from 360insights, ends up being a workshopping of a critical shift that needs to happen in channel marketing.