While it's important to track certain data in order to make informed decisions, certain number-watching is doing you more harm than good.

"Labels are no longer the gate-keepers, your fans are, and fans are more than numbers. Instead of thinking in Likes & Shares think in people & relationships."

Key Highlights

• What I get asked all the time [00:39]
• Common mistakes with our goals [02:03]
• What numbers can't tell you [03:37]
• Understanding your smart phone behavior [04:11]
• How to break free from social media rabbit holes [05:04]
• The importance of action steps [07:40]
• The danger of vanity metrics [09:09]
• Why you don't need a large following [10:20]
• Setting data boundaries [11:31]

Download my Metrics That Matter Worksheet here and avoid drowning in numbers & focus on the engagement that will move your music career forward!

Links/Rocksources

• Theme music brought to you by DC-based Indie/Pop band Sub-Radio
• More podcast episodes can be found here
• You can download a copy of the episode's transcript here

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