A Dutch company founded in 2016, Pure Sportswear currently offers sports shirts for men and women made from 100% plastic bottles. The company works with NGOs to collect the waste from coastal areas and then the plastic is recycled into yarn and then woven to make each garment. Not only is the manufacturing process more circular, but the brand also ensures that employees are paid well and kept safe.

During the podcast, Couvée talks more about how Pure Sportswear was founded. Neither him or his co-founders have a background in textiles, but all have been entrepreneurs since a young age and have used this knowledge and experience to research the market and develop the company to where it is now. 

Elsewhere, we chat about the ‘war on plastic’, how to balance performance with sustainability, and why profit is the main reason why larger businesses aren’t as green. Couvée also talks about how the company has managed to establish itself in this somewhat saturated industry, a trip to Colombia with the Dutch prime minister, and products that Pure Sportswear will soon be launching.