What role does translation have in reaching a global audience?

On this episode of Built On Strategy, we are joined by Wendy Pease, CEO of Rapport International. We discuss the importance of language translation on a human level and the opportunities afforded to companies investing in globalizing their services and products. Linguistics is a field that is far from being mastered by artificial intelligence. A true understanding of language, culture, context and regional awareness separates programs like Google Translate from human translators, who offer effective strategies to communicate in markets all over the world. Simply speaking a language is not sufficient when making a connection, and a professional marketing strategy that employs idiomatic language is imperative when reaching a global audience.