The forge of Unicorns -  by Michele Brissoni

EP 25 - Volkswagen’s 20 Billion Software Disaster.


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🎙️ Episode 25 - Volkswagen’s $20 Billion Software Disaster: How Poor Leadership Crashed Digital Transformation 🚨


In this episode of The Forge of Unicorns 🌱, we dive deep into one of the most shocking failures in recent automotive history: Volkswagen’s $20 billion software disaster.


💡 What went wrong?

This isn’t just about broken code or missed deadlines—it’s a case study in poor leadership, top-down mandates, and a complete neglect of the socio-technical dynamics needed for a successful digital transformation.


🔎 Key Highlights:


•Why leadership misalignment and unrealistic goals turned innovation into chaos.

•How ignoring team expertise and forcing decisions created massive technical debt.

•The lessons organizations MUST learn to avoid repeating VW’s failure.


🚀 What You’ll Learn:

We unpack actionable insights on the importance of behavioral engineering, aligning leadership with technical realities, and fostering generative cultures that turn strategy into results.


For tech leaders, CXOs, and PE/VC stakeholders, this episode reveals a simple truth: throwing money at transformation won’t fix systemic dysfunction.


🎧 Tune in now to understand how $20 billion could have been saved—and how you can evolve your organization to avoid the same pitfalls.

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The forge of Unicorns -  by Michele BrissoniBy Michele Brissoni