GA4 can feel overwhelming—but it doesn't have to be. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down Google Analytics 4 (GA4) in plain English and explain what multifamily teams should actually track on property websites.

This episode is a practical follow-up to the "30-Minute Website Audit" episode, shifting the focus from what's broken on your website to what your analytics are telling you about traffic, behavior, and conversions—so you can stop guessing and start improving performance.

You'll learn:

• What GA4 is (and why it feels harder than old Analytics)
• The only 3 things most teams should track: sessions, key pages, conversions
• Why traffic alone is a trap (and what to focus on instead)
• The 5 actions that matter most: calls, forms, tours, applies, chat
• Why Schedule a Tour is the #1 conversion to optimize for
• A quick weekly GA4 check-in you can do in 10 minutes
• Where prospects drop off most (hint: floor plans + pricing)
• Which sources usually perform best: organic, GBP, paid search
• How to spot low-quality traffic and broken conversion paths

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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