Technology Buyers Would Do Well to Think Like Investors. There are three legs to the technology evaluation stool: 1.) What is the technology provider’s value proposition? 2.) Who is the technology provider? (corporate buyers often pay insufficient attention here) 3.) What is the total cost of ownership? We break down each of the three elements in some detail: https://tek2day.com/2019/01/23/technology-buyers-would-do-well-to-think-like-investors/