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Ep. 253: The 3 principles of marketing ft. Erik Huberman
Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”.
In this episode, he breaks down how the Hawke Method approaches what they call the “three principles of marketing”:
-
Awareness
-
Nurturing
-
Trust
We dug into all of this, plus the problem with using ROAS to measure advertising effectiveness, why TikTok holds so much potential for marketing, and more.
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By Kathleen Booth
4.9
5959 ratings
Erik Huberman’s company Hawke Media has audited and developed marketing strategies for more than 4,000 businesses. Over time, they’ve distilled their process, along with lessons learned, into a methodology for marketing they call the “Hawke Method”.
In this episode, he breaks down how the Hawke Method approaches what they call the “three principles of marketing”:
-
Awareness
-
Nurturing
-
Trust
We dug into all of this, plus the problem with using ROAS to measure advertising effectiveness, why TikTok holds so much potential for marketing, and more.