Gated launched its “noise cancelling headphones for email” product in March of 2022 and has been growing its user base at 30 to 40 percent month over month.

In this episode, Gated Co-Founder and head of marketing Melissa Moody describes how the company’s “influence marketing” strategy is fueling that growth. Specifically, she details how Gated is growing a network of advisors and advocates to help spread the word about Gated’s product.