Most people walk into a challenge promotion understanding you'll spend money first to acquire leads into your challenge then get your money back from paid ads once you start selling your core offer on day 3 or 5 of the free challenge.

Here's a crazy case study where we adding this 1 tweak to their challenge to produce 77% instant cash back on their ad spend BEFORE the challenge even started!

Lessons learned:

Don't shock the system as per Ashley magical ad magician.

Grow consistently

Show up

In this case study this is the fifth challenge in the last 11 months so it's a snowball of consistent success.

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