ChatGPT ads are coming—and they could reshape how renters discover apartment communities. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what ChatGPT advertising is, how it works, and what it means for multifamily marketers preparing for the next evolution of digital leasing.

With limited information available and plenty of speculation in the market, this episode cuts through the hype to explain what's real, what's still unknown, and how smart operators should approach this emerging channel.

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