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Ep 26 - Dear Business Owners: Stop Using AI for Your Logo
In this episode of the Core Brands Podcast, our host Roberta dives into a timely solo episode exploring the hot topic: AI and logo design. As a brand strategist and designer, Roberta shares her perspective on why she’s not at all worried about AI taking over the role of brand designers — and how the human element continues to be the most valuable asset in creating meaningful, effective brand identities.🔑 Takeaways:
- AI lacks context and originality: While tools like ChatGPT or other AI logo generators can spit out designs quickly, they often rely on clichés and obvious visuals.
- Human connection drives good design: A designer brings nuance, research, emotional intelligence, and collaborative insight to a branding process — something AI simply cannot replicate.
- Trademarks matter: AI doesn’t evaluate existing brand identities or copyright issues, which could lead to expensive legal mistakes.
- Mood boards and visuals need strategy: Roberta explains why she avoids using ChatGPT for mood boards and prefers a thoughtful creative process over shortcuts.
- AI as a tool, not a replacement: While Roberta uses AI for certain tasks like mockups or visual generation, she emphasizes that tools should support — not replace — creative thinking.
- Better to start small: If you can’t afford branding yet, use a simple logotype with a clean font — not a generic AI-generated design.
0:00 – Introduction
1:10 – Why Roberta Isn’t Worried About AI
2:30 – What Makes a Human-Centered Logo Unique
4:45 – AI’s Reliance on Clichés
6:50 – Context Matters: Real-World Logo Applications
9:00 – The Legal Risk of AI-Generated Logos
11:15 – Better Alternatives for Beginners
13:00 – Mood Boards and the Creative Process
15:00 – When It’s OK to Use AI in Design
17:20 – Final Thoughts on AI and the Human Touch
💬 Stay connected with Roberta:Stay connected with Roberta:
Follow on Instagram: @designbyroberta and @coreandformdesign
Connect on LinkedIn: Roberta Rechena
Subscribe to the Core Letters newsletter for updates
Visit the Core and Form website
Book a Free Discovery Call if you’re interested in collaborating!
📚 Resources Mentioned:- Adobe Firefly
- Canva / Adobe Express
- ChatGPT
- “NanoBanana” AI tool
View all episodes
By Roberta RechenaIn this episode of the Core Brands Podcast, our host Roberta dives into a timely solo episode exploring the hot topic: AI and logo design. As a brand strategist and designer, Roberta shares her perspective on why she’s not at all worried about AI taking over the role of brand designers — and how the human element continues to be the most valuable asset in creating meaningful, effective brand identities.🔑 Takeaways:
- AI lacks context and originality: While tools like ChatGPT or other AI logo generators can spit out designs quickly, they often rely on clichés and obvious visuals.
- Human connection drives good design: A designer brings nuance, research, emotional intelligence, and collaborative insight to a branding process — something AI simply cannot replicate.
- Trademarks matter: AI doesn’t evaluate existing brand identities or copyright issues, which could lead to expensive legal mistakes.
- Mood boards and visuals need strategy: Roberta explains why she avoids using ChatGPT for mood boards and prefers a thoughtful creative process over shortcuts.
- AI as a tool, not a replacement: While Roberta uses AI for certain tasks like mockups or visual generation, she emphasizes that tools should support — not replace — creative thinking.
- Better to start small: If you can’t afford branding yet, use a simple logotype with a clean font — not a generic AI-generated design.
0:00 – Introduction
1:10 – Why Roberta Isn’t Worried About AI
2:30 – What Makes a Human-Centered Logo Unique
4:45 – AI’s Reliance on Clichés
6:50 – Context Matters: Real-World Logo Applications
9:00 – The Legal Risk of AI-Generated Logos
11:15 – Better Alternatives for Beginners
13:00 – Mood Boards and the Creative Process
15:00 – When It’s OK to Use AI in Design
17:20 – Final Thoughts on AI and the Human Touch
💬 Stay connected with Roberta:Stay connected with Roberta:
Follow on Instagram: @designbyroberta and @coreandformdesign
Connect on LinkedIn: Roberta Rechena
Subscribe to the Core Letters newsletter for updates
Visit the Core and Form website
Book a Free Discovery Call if you’re interested in collaborating!
📚 Resources Mentioned:- Adobe Firefly
- Canva / Adobe Express
- ChatGPT
- “NanoBanana” AI tool