During a zoom coffee meeting, Raef and Ken where chatting about the science he employs to better zero in on marketing goals.  Raef thought it might make a good episode, so he paused and hit record.  Listen to how Ken became a data scientist, what one is, and how he decided to switch gears from academia and research to business marketing goals.  He explains he wants to help the solo or small entrepreneurs with getting more clients!  To reach Ken.  [email protected].  To reach Raef.  [email protected]