Welcome back to the Pennock Knockdown, the show where we dig deep into digital marketing strategies for e-commerce leaders. In today’s episode, hosts Nikki and Ivonna Young, founder of the Lavender Agency and a seasoned fractional CMO, get into the nitty gritty of building data-driven but highly creative marketing strategies, especially for DTC beauty, fashion, and lifestyle brands. Ivonna shares her unique approach to developing scalable marketing strategies for fast-growing businesses, her step-by-step discovery and strategy building process, and why she believes in focusing on the “fewest amount of right answers” to achieve growth targets.

00:00 Quarterly Marketing Strategy Process

05:03 Scalable Marketing for Growing Brands

07:10 Mid-Year Strategic Planning Insights

11:37 The Challenges of Brand Collaborations

13:16 Failed Fashion Collaboration Strategy

19:35 Collaboration Strategy for Brand Growth

22:30 Strategic Partnerships for Niche Brands

24:34 Navigating Business Challenges and Opportunities

27:13 Grateful Farewell

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