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Raise your hand if you’ve listened to all the “experts” out there and launched in a way, wrote copy in a way, or spoke in a way that felt a little… off? It maybe felt a bit icky, like it wasn’t quite “you”, but it wasn’t quite “wrong” and you didn’t see any other examples so you just… ran with it? 🙋🏻♀️ My hand is up. The evolution of marketing and copywriting away from bro marketing and into the ethical space has been so exciting to observe, and today we’re talking to Yuval all about how she thinks about ethical copywriting. Jump in, we’re excited to hear your thoughts.
Connect with Yuval
@ackermancopywriting
Episode Notes
By Becca WRaise your hand if you’ve listened to all the “experts” out there and launched in a way, wrote copy in a way, or spoke in a way that felt a little… off? It maybe felt a bit icky, like it wasn’t quite “you”, but it wasn’t quite “wrong” and you didn’t see any other examples so you just… ran with it? 🙋🏻♀️ My hand is up. The evolution of marketing and copywriting away from bro marketing and into the ethical space has been so exciting to observe, and today we’re talking to Yuval all about how she thinks about ethical copywriting. Jump in, we’re excited to hear your thoughts.
Connect with Yuval
@ackermancopywriting
Episode Notes