Marketing executive and author Jeff Korhan, MBA, is the former CEO of Treemendous, a highly successful design/build company. He is now the owner True Nature and is one of the most sought after social media experts in the green industry. In this episode he discusses his new book, "Built-In Social: Essential Social Marketing Practices for Every Small Business."

According to Korhan, you don't need a marketing degree or be technologically savvy to have a highly successful social marketing campaign. What's more important is a basic understanding of business, the desire to help your customers, and a reliable process to effectively engage them with your business in a meaningful way. Korhan teaches all of us how to use social media marketing to interact with your customers better to earn more profits.

Korhan is a business marketing speaker, trainer, and coach who helps mainstream small businesses use social media and Internet marketing to create exceptional customer experiences that accelerate growth.

In the first decade of his career, Korhan was a Fortune 50 Sales and Marketing Executive. He later founded a landscape company that earned numerous awards, including twice being named Small Business of the Year.

Korhan is an author, syndicated publisher and regular content contributor to leading business publications and websites. His own New Media and Small Business Marketing website has ranked among the Top 100 Small Business blogs in the world by Technorati Media.