In today's podcast, you'll learn the Dos and Don'ts of segmentation, CRM, and subscriber communication. We have on hand Tali Hasanov, Tali is a results-driven digital marketer who has a proven track record of growing her clients' businesses and driving revenue. Her more than 15 years of diverse and in-depth experience have contributed to her status as an industry leader. We delve into how better segmentation leads to better delivery, which leads to a better reputation, which leads to more engagement, which becomes a self-fulfilling prophecy of better reputation, better delivery, and better rank. And then it's back to the full-service cycle.

 

They Discuss: 

• Basic rules of segmentation.
• Thoughts on using AI to help determine segmentation.
• Tips for people to look at and their data to create segments.
• Changing trends with segmentation in the marketplace.
• Tips and Tricks if you're a business that has never done segmentation.
• Segmentation and its impact on email deliverability and email reputation.
• Geographical segmentation, how important is that from a reporting perspective for businesses.
• Personalization versus segmentation in the email business.