In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff interviews Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, whose impressive 31-year journey in the parking industry spans operations, technology, and leadership. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled insights into the evolution of parking and its future. 

Todd shares pivotal moments from his career, including his transition from parking operations to technology and his passion for innovation. His candid reflections on challenges, leadership, and the importance of relationships in the industry offer listeners valuable lessons and inspiration. 

Key Takeaways from this Episode: 

1. The critical role of relationships in parking and technology sales. 
2. How Todd’s military service shaped his discipline and leadership approach. 
3. The journey from parking operations to guiding tech innovations 
4. The importance of supporting veterans in the workplace and beyond. 
5. A vision for the future of parking: digitization, customer-centric solutions, and collaborative innovations. 

Episode Highlights: 

• [00:00:26] Introduction to Todd Tucker 
• [00:02:52] Todd’s journey from West Virginia to the Marine Corps 
• [00:10:13] Pursuing advanced degrees while working in parking operations 
• [00:20:53] Challenges of selling technology in a fragmented parking market 
• [00:29:10] Reflections on the importance of relationships in business 
• [00:37:21] Supporting veterans: the mission of Veterans in Parking. 
• [00:51:36] Todd’s thoughts on the future of parking and technology. 
• [00:54:23] Lessons learned from union negotiation. 

Connect with Parker Technology.

While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to [email protected]