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Ep. 26: What IKEA Philippines Tells Us About Public Relations
IKEA Philippines is set to be the world's biggest IKEA store and they had their IKEA Family event last July 7. Signing up shouldn't be a problem, but it was. The website crashed due to an influx of sign ups from Filipinos. For a global brand that's launching and is about to open its biggest store, this definitely was a fiasco - but IKEA handled it in the best way possible. What happened in the IKEA Family event and what can we learn from IKEA about public relations? Let's process it in this MarkeTrends episode.
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By Jamiya Umali, MA IMCIKEA Philippines is set to be the world's biggest IKEA store and they had their IKEA Family event last July 7. Signing up shouldn't be a problem, but it was. The website crashed due to an influx of sign ups from Filipinos. For a global brand that's launching and is about to open its biggest store, this definitely was a fiasco - but IKEA handled it in the best way possible. What happened in the IKEA Family event and what can we learn from IKEA about public relations? Let's process it in this MarkeTrends episode.
Don't forget to follow the podcast to get notified on the latest uploads!
Chat with me at:
Facebook: facebook.com/genzmkt
Instagram: instagram.com/genzmkt
Join the Facebook group: https://www.facebook.com/groups/genzmkt
Build your Brand with ZeBrand: https://zebranding.com/?lmref=oKThgw