The forge of Unicorns -  by Michele Brissoni

EP 26 - Why Digital Transformations Keep Failing at a Massive Cost.


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In Episode 26, Michele Brissoni dives into the murky waters of digital transformation (DX) failures, spotlighting some of the most costly blunders—including Volkswagen’s €20 billion fiasco. 🚨 Why do 84% of DX initiatives flop despite the billions poured into them? Michele breaks down the five biggest reasons behind these failures, from resistance to change and lack of talent to underestimating costs and poor goal translation. 


But it’s not all bad news—Michele also offers actionable insights on how to avoid the billion-euro trap and turn your transformation from a looming disaster into a sustainable evolution. 🌱 Join us as we explore how to stop transforming and start evolving.


Tune in and learn why DX is more like a marathon than a sprint—and how you can finally get it right.


🎙️ Stay updated with real-world case studies, actionable takeaways, and the human side of digital transformation!

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The forge of Unicorns -  by Michele BrissoniBy Michele Brissoni