Pop culture have a such a large effect on the world but can their impact be quantified?

In this episode of Books in 5, the author of "You Are What You Watch: How Movies and TV Affect Everything" joins us to reveal how television and film changes our physical bodies, the changing dynamics of people's taste & preferences in society as reflected on the screen, the billion-dollar decisions made by executives as they try to court consumers and the ways that entertainment is utilized by nations as soft power.

Combining impressive research with a wide range of appealing graphics & visuals, the book showcases just how important media is in the modern era.

Walt Hickey writes Numlock News, a daily stat-based newsletter full of fascinating stories about everything from art heists to lost cities to MoviePass. He is a deputy editor at Insider for data and analysis. Formerly, he was chief culture writer at FiveThirtyEight. He won a 2022 Pulitzer Prize for Illustrated Reporting.

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