Marketing is a dance. It is a seduction game within the mind.

The ultimate thing we all want is TO FEEL WANTED. No one feels wanted when they are told what to do, when to do it and why to do it. This is why people rebel against authority.

Marketing is different in that you are trying to COMPEL someone to do or get something with A FIRE in their heart and soul.

You can't manipulate, dictate or coerce. You must become a seductive player inside of this game in order to succeed.

So:

Where in your life do you need to become a "marketer" instead of a "dictator?"