“Let’s make a viral video.”

Every marketer has heard those words at one point or another in their career.

But making viral videos isn’t easy - otherwise everyone would do it.

In this week’s episode, business and marketing consultant Estie Starr breaks down the science of virality to uncover the exact ingredients necessary to make something go viral.

But she also explains why making something go viral isn’t always the best strategy, and shares when you should - and should not - shoot for virality.

Get the details on all of this, and more, in this week’s episode.