Sean: Grit is even more important than standing up when you fall down, that's even more important than being a great leader and a great speaker when you're in the world of entrepreneurship.

Life is hard. I'm sure you would agree. And the sooner people realize and accept that the better you're able to deal with it.

I haven't met a pessimistic entrepreneur yet, all entrepreneurs I believe are optimists. But what do you tell people who are in the rabbit hole, you know, in their minds, they're going into a downward spiral? They feel like they're a victim of life and they feel helpless. What are some of the things that you tell them?

Jennifer: Number one, I would say to look up. You can't see the light if you're always looking down at your feet. If you're always looking down, you're going to continue to dig down so try and change your perspective.

You know, look up, look at, try and look at things differently. Look at things from a fresh point of view, step back for a week. You know, step away from your business for a week, if you need to, or two weeks, and then come back to it and maybe you'll have a new, I mean, sometimes it could only be a couple of hours. You step away from something and you come back and you have a different point of view.

I think that's important, you know, try to look up. I think also, and this, you know, I'm very blunt and very honest, I think you have to - I think there is sometimes no easy way through it. You just have to stick it out. It can be crap at times and it can feel very difficult, but we have to just kind of say to ourselves, right. I can get through this, I can get through this.

 You know, and at the end of the day, nobody's making you be an entrepreneur and nobody's making you run your own business. If you feel it is too hard and doesn't such a situation that you have, because like you said, things and life change, you know, things happen and it's okay.

It's okay. If it doesn't suit you as well, you know, you don't beat yourself up because it's not working for, you know. So don't be afraid and don't beat yourself up if this isn't for you. That's fine.

You know, if it is for you and you, and you're saying, no, this is what I'm driven to do. I have to see my ideas out there. Look up, change your perspective and just say to yourself, I'm going to get through this. I have to get through this. Yes. There are going to be bad times. But imagine then when things start to get better, how good that's going to feel. Think forward, look forward and say, right and a year from now, where could I be with this? Where can I be with my business? Where could it be with my brand? What could I be doing? What major impact could I be having? What ideas of mine could be out there? You know, having an impact and inspiring or empowering her, whatever it is that you want to do with your business.

So it's having that forward thought and that perspective I think.

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