I often hear people telling me they struggle in creating a simple lead magnet for their business. Or others simply may not know what a Lead magnet is and why you must have a lead magnet if you do any form of business online.

I can understand why people struggle – they are normally over-thinking it, or trying to get it just too perfect before they release it. In doing this, they end up over-complicating things and creating a full blown product or they may even give up and simply never bother.

What exactly is a Lead Magnet?

In it’s simplest of terms it is anything of value that you can exchange in return for the prospects contact information. This is usually in the form of their email address.

The easiest lead magnet to offer is something digital so that the prospect can access and download right away. This gives them the instant gratification from your offer.