Limitless: A Sales and Marketing Podcast

Ep 27: Aligning Field Marketing & B2B Sales to Drive Revenue (with Nick Bennett, Head of Field Marketing, Clari)

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• The basics of field marketing
• A day in the life of a field marketer
• Should SDRs report to sales or marketing?
• The importance of sales and field marketing alignment and the best practices to do it
• The impact of the pandemic on field marketing
• How do field marketing people transition or pivot from field marketing?
• Do virtual events (webinars, summits, coffee catchups, customer sessions) have any impact on field marketing?
• How to develop an actionable field marketing strategy?
• Some of the best field marketing event ideas you can execute
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To know more about Nick: linkedin.com/in/nickbennett1
Follow Nick on Twitter: https://twitter.com/NickB2005
Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes.
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