In order to market anything – your product, your company, or your ideas – you first need to define your unique brand. Your brand is not just the visuals, like your logo and your website, it also encompasses your brand identity. Today’s guest, Abby Grace, has 6 steps for establishing your brand identity, which is so important to running a successful business. With more than 10 years of experience in the wedding industry, Abby is a photographer based in the Washington, DC area, and her work has been published by many of our industry’s top editors. In addition to photography, Abby is also a speaker and an educator, teaching workshops for small business owners and fellow photographers. In this episode, Abby explains to us what brand identity is, why it is so important, and how to establish it. This is one interview that every photographer needs to listen to, so make sure to tune in today!