In this episode of Grit Branded, we sit down with Marty Latta, owner of Western Legacy, to talk about what it takes to build a brand that stands the test of time. From his deep roots in the Western industry to the lessons he’s learned in business and leadership, Marty shares his journey of hard work, resilience, and staying true to his values. We dive into the grit it takes to run a successful operation, the challenges of entrepreneurship, and what legacy truly means. Tune in for an inspiring conversation that embodies the Western way of life—tough, honest, and built to last.