In this episode of The Hidden Gem, Maya Demishkevich sits down with Amy Filardo, Chief Marketing Officer at Community College of Baltimore County (CCBC), Maryland’s largest community college. Amy shares her journey of transforming the marketing and communications function at CCBC over the past four years. From integrating continuing education marketing into a centralized team to implementing new technology and strategies, Amy offers practical insights for reimagining marketing structures in higher education. This episode is packed with valuable lessons for college leaders, marketers, and administrators looking to drive enrollment and streamline operations.
Key Takeaways:

• Learn how Amy restructured CCBC’s marketing and communications function, merging continuing education and credit marketing into a unified team to improve collaboration and efficiency.
• Discover the impact of adopting a digital-first strategy, including overhauling the college’s website and reducing reliance on outdated print materials.
• Hear how focusing on enrollment as the central goal helps guide decision-making and align marketing strategies across departments.
• Find out how CCBC created new roles, such as a project coordinator and director of enrollment marketing, to streamline workflows and enhance communication with stakeholders.
• Understand the challenges of managing 300+ programs and how tools like CRM systems and project management platforms can improve efficiency and outcomes.
• Explore the successes achieved through these efforts, including exceeding enrollment goals for nine consecutive cycles and fostering a collaborative team environment.

This episode offers actionable strategies and insights for anyone looking to modernize and strengthen their institution’s marketing and enrollment practices. Don’t miss it!

Guest Name: Amy Filardo, Chief Marketing Officer, Community College of Baltimore County

Guest Social: https://www.linkedin.com/in/amy-filardo

Guest Bio: Amy Filardo is a seasoned marketing and communications professional with a background in brand development, strategic marketing, and multimedia communications. As Chief Marketing Officer at The Community College of Baltimore County, she leads efforts to strengthen the college’s brand, enhance engagement, and support enrollment growth through integrated campaigns and creative initiatives.

With over 15 years of experience, Amy has held leadership roles in higher education and corporate settings. At Loyola University Maryland, she directed branding efforts, managed award-winning digital projects, and supported enrollment strategies. Amy holds a master’s in communications from London Metropolitan University and is passionate about collaboration, mentorship, and fostering creativity in her work.

In addition to her professional achievements, Amy is dedicated to supporting nonprofit initiatives that promote arts and education. She serves as a board member for a nonprofit organization and has served as a mentor to help first-year college students transition successfully.

- - - -

Connect With Our Host:
Maya Demishkevich
https://www.linkedin.com/in/mayademishkevich/