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Larry Rubin, known as "The Gift Card Guy," saw a market being overlooked—small, independent businesses lacked the tools and guidance to create effective gift and loyalty programs. That’s why he founded Swipe It, a company dedicated to helping mom-and-pop shops implement customized gift card solutions with as few as 100 cards to start.

Originally launched as an off-campus meal plan card, Swipe It evolved into a powerful technology platform that allows restaurants and retailers to create their own branded gift cards. Business owners benefit in multiple ways—gift cards drive upfront revenue, and since nearly 30% of them go unredeemed, they create pure profit. Even better, when customers do redeem them, 61% spend more than the card’s value—an average of $31.75 extra.

Swipe It’s system also simplifies tracking, helping businesses monitor sold, redeemed, donated, and promotional gift cards with ease. Additionally, local Chamber of Commerce gift card programs, supported by Swipe It, boost small businesses by keeping spending within the community.

The key takeaway? A gift card isn’t just a convenience—it’s a powerful business tool. 

Be sure to listen to the end for Larry’s awesome tip for a business card that not only leaves a lasting impression but also drives revenue.

What’s Inside:

• The creation of gift cards for small merchants.
• The power of a gift card program for small businesses
• A one-stop shop for creation, sale, and tracking for your gift card needs.

Mentioned In This Episode:
Larry Rubin on LinkedIn
SwipeIt
MBA CPA