If you're a Latina entrepreneur or woman founder navigating growth, 2025 likely changed you.

In this episode of Espiritu Coffee Chats, we break down the real founder lessons from 2025 — the data we ignored, the intuition we overrode, the systems we delayed building, and the boundaries we finally learned to hold.

This is a behind-the-scenes conversation about what it actually takes to grow a small business as a woman in business balancing vision, spirituality, leadership, and strategy.

We talk about: • Founder decision fatigue • When intuition beats analytics — and when it doesn't • Revenue plateaus and system gaps • The difference between being busy and being strategic • Why many Latina business owners delay operational structure

If you're preparing for 2026 and want to build smarter instead of just working harder, this episode will ground you.

And in Part 2, we move from reflection into implementation — systems, AI, contracts, and business strategy for 2026.

Listen to Episode 28 next to learn how to apply these lessons.

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🎧 Listen now on Apple Podcasts, Spotify, or your favorite podcast platform!

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How to connect with us:

Social media

Arlene Salcedo: https://www.instagram.com/lunasoulwellness/

Valerie Urrutia: https://www.instagram.com/surjecoffee/

Websites:

https://surjecoffee.com/

https://www.lunasoulwellness.com/

https://surjecoffee.com/pages/coffee-subscriptions

https://www.lunasoulwellness.com/apothecary

Email:

Arlene: [email protected]

Valerie: [email protected]

Podcast: [email protected]