Commerce Rewired

Ep. 27 Lena Moriarty (CommerceNext) and Commerce Rewired


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The conversation covers a wide range of topics, including the future of AI, ethical issues, technology adoption, community building, event marketing, and the balance between algorithm-based and personal voice-based marketing. Lena Moriarty shares insights on the importance of unplugging, real connections, and her career aspirations. The conversation emphasizes the value of community, realness, and authentic engagement in marketing and event planning.

Takeaways

  • The importance of community and real connections in marketing and event planning
  • Balancing algorithm-based and personal voice-based marketing
  • The value of unplugging and real engagement in events and conferences

Chapters

  • 00:00 Introduction and New Beginnings
  • 05:48 Ethical Issues in AI
  • 11:44 CommerceNext and Unique Approach
  • 17:20 Event Marketing and Community Building
  • 23:29 PR and Paid Marketing Integration
  • 29:02 Unplugged Events and Real Engagement
...more
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Commerce RewiredBy Tara Conway, Johnny Russo, David Nagy and Chris Parsons