This week, the guys take a shallow dive into marketing. They discuss how to market your craft spirit, demographics that deserve your attention, and the wreck of the Edmund Fitzgerald or why Zeno flies to Cleveland every year in November.

If you aren’t subscribed already, smash that button above. And be sure to check out the Winter 2018 issue of Artisan Spirit Magazine, heavily mentioned in this episode, when it comes out. Registered DSPs are eligible for a free subscription, and you can read it online. Find more info on their website.

If anyone’s curious about the beer Zeno drinks, it’s from Great Lakes Brewing.