How would you feel about being posed the contention that prioritisation is really about saying no to good ideas because there’s always too many of them? There’s always more of them than we can handle and we’ve got to focus not just on the good ideas but on the truly great ideas.

In this BoS Talk from Product Guru Bruce McCarthy, he will walk you through the ins and outs of prioritisation and why they are important and where we can improve our prioritisation in our companies.

Recorded live at Business of Software Conference USA in Boston, MA, September 2018.

For more great talks, visit businessofsoftware.org