Value might not be the only thing your customers care about, but it's definitely high on the shortlist of priorities. According to Gartner, 54% of Millennials prefer to buy complex solutions without involving a sales rep. That means if you want to engage the next generation of buyers, you have to bring something more to the table. 

And that's exactly what Patrick McNamee teaches his team at one of the world's leading marketing technology companies. As preferences, trends, and technologies evolve, it's up to the seller to adapt their strategies to the customer's needs. 

In this episode of The Buyers' Market Podcast, Patrick joins us to explore the past, present, and future of sales and how maintaining your milk run might not be enough for much longer. 

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