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Ep. 270 Research : Consumers Are Buying More Sustainable Products
According to a Harvard Business Review article: Actually, Consumers Do Buy Sustainable Products, products with a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion sales, up 29% from 2013.
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By JC GiraldoAccording to a Harvard Business Review article: Actually, Consumers Do Buy Sustainable Products, products with a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion sales, up 29% from 2013.