Sean: I want to know, how do you break a brand down? How do you simplify it? Is there a process that you use to do that?

Jennifer: A lot of whiteboard space and markers and pens and paper? It's really just been like, just that, like, literally it has taken me a long time because they are some of the - one of the difficulties when you look at building a brand, it intertwines into really everything in your business. Right.

It all kind of intertwines with your business. And there are so many layers in it that all work together that all affect it's - I always give the analogy of kind of like it's making like a sauce, the things you put into your brand, you add one thing and you change your color and it changes, it affects everything else and you're a brand, right?

It is difficult, you know, and it's taken me a while to work out. Right. What can I give - self-false is the philosophy that it's a really powerful self-contained nugget that they can take and run with and never get, you know, never worked with us again. And it's been trying to pull those out and really just, like I said, honestly, just spending hours and hours going right.

It started kind of with over a kind of a big program and then breaking that down. And if I have this module and this is, you know, a self-contained /module, right. Well, how can I break that module down now? And then breaking that down even more and just kind of working from there. And there's some stuff that I would never do as kind of micro kits because they weren't self-contained.

That would probably do more harm to their business than good, you know if they tried to do it and didn't implement it correctly or do follow up with it. So it's pulling out those nuggets that I can give them. And then eventually in the membership, what I plan on doing is actually doing live teaching and the group in the community with some of the more complex.

So filling in those gaps between the nuggets that they have and giving them that, giving them that kind of live interaction, that if they have questions or things like that, then that they can ask.

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