Discover everything you need to know about e-commerce and branding. Abbey McGrew is the founder and creative director of Wayfarer Design Studio, and she's known for her heart-led approach to branding design. As you'll hear today, Abbey believes that great branding is more than skin-deep and it's always about finding a way to weave deeper meaning into every detail.

Abbey is sharing why branding is the foundation for an e-commerce store, her expertise in creating branding that stands out, how to streamline and infuse the different areas of your marketing content, and how to communicate your unique story through your branding.

Get full show notes and more information here: https://tobifairley.com/276/