In this episode of 'Sorry We're Closed', we discuss the success of the Jordan brand, the importance of personal branding, and the power of storytelling in business. The gang explores how Michael Jordan's brand has surpassed his basketball earnings and delve into the significance of building a personal brand in today's market. The conversation emphasizes that a compelling story can enhance brand value and attract customers. In this conversation, Sean and Pat discuss the importance of startup stories and the hunger for real-life experiences in business. They delve into the significance of brand building in professional sports, particularly in the context of the new Intuit Dome for the Clippers, highlighting how technology is reshaping fan experiences as Steve Ballmer spent $2 Billion for this new facility. Overall you will learn some awesome facts around powerful brands you know and hopefully some strategies on how you can look at your own personal brand as well!

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Chapters

00:00 Introduction to the Podcast and Guests

05:04 The Jordan Brand: A Business Phenomenon

15:03 Building Personal Brands in Business

25:10 The Importance of Storytelling in Branding

38:56 Brand Building in Professional Sports

44:12 The Intuit Dome: A New Era for the Clippers

52:01 The Future of Fan Experience in Sports