Sean: A lot of people miss that out, don't they? When people search for their name or their company name, there's just stuff that gets in there that is not something that the person or the company would want in their brand. What led you to focus on being the brand SERP guy?

Jason: And that's the interesting point. And that's a great question is from saying actually I didn't want the blue dog to be so prominent. It's not that I didn't want it there. I don't want to deny that I was the blue dog, but it's now relegated to a little image in the knowledge panel on the right-hand side.

And the left-hand side is dominated by digital marketing stuff. The brand SERP guy, the knowledge panel guy. Basically, me expressing the brand message I want to project to my audience and the brand message I've built up so carefully on my own site, on my social media platforms, on every piece of content I publish, and in this podcast.

The brand SERP guy, Jason Barnard does brand SERPs. He's a specialist in what appears when your audience Google's your brand name or your personal name. And that brand message is reflected in my brand SERP. And if you look up your own company name, I will bet my bottom dollar. The message you've worked so hard to build on your own website and on your social channels is not reflected accurately by Google that your brand message on that brand SERP is distorted and it doesn't need to be, you can actually control it.

Google wants to show your brand message, if it can understand your brand message and your brand messages relevant and helpful to your audience, it will show the exact brand message you want. And it's up to you to make sure that Google knows what it is. It should be presented to your audience because of what's Google trying to do with that.

When somebody searches your brand name, they're trying to get to your site or find out more about you. Google wants to show them your audience who are a subset of its users. The information and the opportunity such as videos, Twitter boxes, knowledge panels, links to your site, site links to the login page on here, or the contact page or the newsletter page.

It wants to show all of these things if they are helpful, relevant, and useful to your audience. All you have to do is demonstrate in your videos, your Twitter boxes, your contact page, your newsletter page - are helpful and valuable to your audience searching your name on Google.

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