Sean: One of the things that I'm wondering about, so whenever I pitched to clients about SEO, it's going to be all about them and the ROI cause so a lot of business owners, that's the bottom line that going to matter, you know. How much money can you give back to me if I invest in your company, in my SEO, what's the search volume that I'm going to get every month, and how much of that am I going to be able to convert to leads or sales.

But I could see that in your case, your branding is more of protecting your brand, making sure that your brand is ranking for what it's supposed to be. And you're represented well by your search engine results page. And I wonder, how did you have that conclusion that, oh, this is going to sell well, compared to selling SEO and selling them ROI, which is a lot of business owners like hearing that stuff?

Jason: Yeah. I mean, if you look back at my career, which I've now walked you through, I didn't do music because I thought I was going to make boatloads of money. I did it because I enjoy music and I wanted to play music and entertain people. I didn't make cartoons because I thought I would make boatloads of money.

I'd made cartoons because I wanted to educate children. I wanted to create something positive for the world, and I wanted to be a blue dog in a cartoon singing silly songs, which is a brilliant job if you can get it. By the way, anybody who's interested in getting it, it’s a great job. Those are two of the best jobs in the world.

I do things because I believe they're fundamentally interesting, important, or helpful to people, whether those people know it or not. And I think brand SERPs is a great kind of follow-on, although, but it is saying, Hey, this is really important. It's actually really interesting. And you will get an awful lot out of it, even though you've never thought about it before.

My job is to educate everybody. To say you don't have to work with me, but think about it. Think about how important that is. Think about how important that business card on Google is for you, for your business, for your bottom of the funnel, for your post funnel clients. In terms of conversions for the prospects, but also keeping those clients on board and not, not having them jump ship because you've got a bad result pitching up.

And making sure they've got that consistent message all the time when they're coming to your website. As I mentioned earlier, their journey with you starts when they search for your brand name every time. Most people or a lot of people will come through to your site through Google and that message, they can see it potentially multiple times a day if they're using your services multiple times in the day.

And you know, that's kind of message that sticks it's as important as your home page on your website, I would argue. And from that perspective, I am now saying, well, if I can push forward the idea that this is phenomenally important, even though I can't measure the ROI. From my perspective, personally, I'm doing something I'm really passionate about, and that is worth making less money as it were.

So if I could make a million dollars doing SEO for people, which I probably could, I would rather make 500,000 doing brand SERPs and enjoy myself.

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