Over the past few months, I’ve had the joy of coaching a group of incredible business owners through the process of launching their very first podcasts inside Podcast Launch Lab. And I learned SO much along the way.

In this episode, I’m sharing the 4 biggest lessons that came up during our time together—things that will help you get out of your head and into action.

We’ll cover:

-Why your podcast doesn’t have to stay the same forever

-How to handle the fear of being seen and heard

-The honest truth about time, consistency, and making space to show up

-When to DIY… and when it’s okay to get help

This is a super honest, encouraging episode packed with stories from behind the scenes—and hopefully, it gives you the nudge you need to take your next step.

🎧 Resources + mentions:

-[Podcast Launch Lab] https://www.sherrysutton.com/podcastlaunchcourse (starts Feb 6, 2026!)

-Riverside.fm (my favorite recording tool)

-Captivate.fm (for hosting)

-Canva (for simple, professional graphics)

Watch the full episode here on YouTube or listen on your favorite podcast platform.

Timestamp:

00:00 Introduction to Your Marketing Mentor

00:59 The Power of Podcasting for Small Businesses

02:04 Key Takeaways from the Podcast Launch Lab

02:34 Adapting Your Podcast to Your Business Strategy

05:58 Overcoming the Fear of Speaking

09:31 The Commitment Required for Consistent Content Creation

12:59 Is DIY Podcasting Right for You?

19:25 Conclusion and Upcoming Podcast Launch Lab