Ganesh and Utkarsh had earlier started MomoE, a fintech startup, which was acquired by Shopclues in 2016. In 2018, the duo started a D2C brand - Flatheads -  poised to revolutionize the footwear industry in India. In this episode of The Startup Operator, Roshan talks to Ganesh & Utkarsh on how they are bringing Flatheads to the masses, their learnings from a successful exit, and building a D2C brand in India.