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This week’s special guest is Charles Manning from Kochava. Charles is the founder and CEO of Kochava, a mobile attribution analytics platform serving tier-one advertisers worldwide. Prior to founding Kochava, he founded PLAYXPERT (a gaming technology platform) and licensed the technology to Razer.
Together, we discuss Kochava’s story on becoming a bootstrapped, profitable company and why Charles decided tobootstrap while outside VC funding was available. He also shares his insights on the recent shake-up in mobile measurement landscape and lastly, his future outlook on bringing ad-tech into blockchain and why putting media buying and selling on blockchain makes sense.
This week’s special guest is Charles Manning from Kochava. Charles is the founder and CEO of Kochava, a mobile attribution analytics platform serving tier-one advertisers worldwide. Prior to founding Kochava, he founded PLAYXPERT (a gaming technology platform) and licensed the technology to Razer.
Together, we discuss Kochava’s story on becoming a bootstrapped, profitable company and why Charles decided tobootstrap while outside VC funding was available. He also shares his insights on the recent shake-up in mobile measurement landscape and lastly, his future outlook on bringing ad-tech into blockchain and why putting media buying and selling on blockchain makes sense.