In this engaging conversation, MacKenzie Green shares her inspiring journey from being a Division One swimmer and beauty pageant contestant to becoming a leading figure in social media and marketing. She discusses the importance of data-driven marketing, the evolution of social media, and the challenges faced by young professionals, especially women, in the industry. MacKenzie emphasizes the need for small businesses to embrace social media and content creation while also highlighting the significance of hiring experts to help navigate the complexities of digital marketing. Throughout the discussion, she offers valuable advice and insights drawn from her personal experiences and professional growth.

MacKenzie's book recommendations:

Because of the Internet, Gretchen McClulloch

Our Great Hemisphere, Mateo Oskopor

Playworld, Adam Ross

Challenger, Adamn Higginbotham

You can find MacKenzie:

LinkedIn: linkedin.com/in/mackenziegreen

Instagram: @missusa2mba

TikTok: @kenziekeymag

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