Stop me if you've heard this one before. How do you get hardware engineers to attend a seminar about security?

Tell them it's a free buffet and then lock the doors behind them before you start the slide deck.

To put it mildly, security is not hardware designers' favorite topic. But with millions of unsecured devices in the market, it's quickly becoming an issue the industry can't ignore.

Join our new host for Season 3, Daniel Bogdanoff, for this episode of Moore's Lobby that kicks off Season 3 with DARPA Program Manager at the Microsystems Technology Office (MTO), Serge Leef. Leef's storied background in design automation gives him a unique perspective on his current work as someone who helps select promising projects in the competitive world of DARPA funding.

Tune in to get a clear breakdown of the security issues facing hardware devices, including a look at the types of attacks DARPA has on its radar. You'll hear about the similarities and differences of securing missile control systems compared to smart toilets. And, perhaps most importantly, you'll be faced with the very real question of whether hardware security is something we should entrust to design engineers at all.

Along the way, you'll get answers to burning questions you never knew you had, like:

• How is a DARPA program manager like a movie producer?
• How is IC-level hardware design like fluoride? And
• How is designing for security like selling vitamins?