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How audio and video content are shaping the future of sales and marketing
Lindsay Tjepkema is the CEO and co-founder of Casted, the first amplified marketing platform and only B2B podcasting solution. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a podcast for a global Martech SaaS enterprise, Lindsay saw the immense opportunity for brands in podcasting and a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts. This led her to start Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has gained rapid traction among brands that wish to create a greater connection with their audiences through authentic conversation.
Today, with Casted, marketers can access, amplify, and attribute their brand podcasts while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter.
Learn more at casted.us and engage with Lindsay on Twitter @CastedLindsay
Feel free to connect with her on LinkedIn here:
https://www.linkedin.com/in/lindsaytjepkema/
Learn more about her business and company links here:
https://www.casted.us/
https://twitter.com/CastedLindsay
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How audio and video content are shaping the future of sales and marketing
Lindsay Tjepkema is the CEO and co-founder of Casted, the first amplified marketing platform and only B2B podcasting solution. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a podcast for a global Martech SaaS enterprise, Lindsay saw the immense opportunity for brands in podcasting and a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts. This led her to start Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has gained rapid traction among brands that wish to create a greater connection with their audiences through authentic conversation.
Today, with Casted, marketers can access, amplify, and attribute their brand podcasts while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter.
Learn more at casted.us and engage with Lindsay on Twitter @CastedLindsay
Feel free to connect with her on LinkedIn here:
https://www.linkedin.com/in/lindsaytjepkema/
Learn more about her business and company links here:
https://www.casted.us/
https://twitter.com/CastedLindsay